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Using Data to Increase Employee Newsletter Engagement
STA News evolved from a high-performing employee newsletter into a more engaging internal communications tool through a data-informed content strategy. Changes to content, structure, timing, subject lines, and creative increased average click rates from approximately 27% to 40–60%.
Turning Public Investment Into Community Engagement
City of Garland bond program projects were brought to life through a resident-focused social media campaign featuring visual storytelling, photography, video, strategic messaging, and performance optimization.
Translating Research Through Visual Storytelling
Complex research at Texas A&M AgriLife became engaging visual stories through videos, graphic design, photography, and multimedia, supporting various research teams across digital and traditional channels.
Case Studies
Creating an Integrated Marketing Comms Strategy for a Research Center
Communicating complex research to diverse audiences requires more than individual pieces of content. An integrated marketing communications strategy connects social media, email, web, video, print, events, and campaigns to create a more consistent and cohesive communications presence.
Improving Internal Comms Through Better Systems
Stronger internal communications took shape around two key needs: making information easier for employees to access and creating a clearer system for teams to submit, prioritize, and manage communications projects.
From Audio to Video: Building the Brand, Strategy & Playbook Behind a Podcast
Neuro Logic transformed from an audio-first podcast into a video brand through a new visual identity, social presence, content strategy, and video production, with ongoing support across production, marketing, and funding research.
Collective Insight: Building a Multicultural Resource Workgroup
Multicultural communications benefit from diverse perspectives. The Latino Resource Workgroup brings together employees with connections to the Latino community to create a more collaborative approach to engagement.
Integrating Accessibility Into Communications
Accessibility practices shaped communications work across City of Garland, Southwest Transplant Alliance, and UT Dallas, influencing how content was designed, reviewed, and shared.